Sometimes I love to watch QVC and HSN, but I’ve never actually order from them. I especially loved the demonstrations of mascara from it Cosmetics. Watching Jamie Kern transform skimpy eyelashes into massive spider-like fans is almost hypnotizing. Yet I could never ever justify spending 24 bucks for a mascara- and I never will. Mascara does not have a long life. That’s burning through 24 bucks in 3 months at the most. I’d rather get a foundation, or two movie tix (4 movie tix for cheap movie Tuesdays 😉 or food. Yeah, food is always good too. But Ulta had their 26 days of beauty event and they had that mascara slashed down to 12 bucks I had to bite. Here’s how it looks:
It’s nice. The lashes look long, but I sort of have long lashes anyway. I do like the texture, which is kind of soft. It does feel like it’s conditioning the lashes. But how much does that help anyway? I decided to consult an expert for that. By consult I mean look up the review on http://www.paulaschoice.com beautypedia. Here’s what they say:
“As for the “treatment” claims: ignore them. This mascara cannot enhance lash growth or increase the thickness of the actual lash, as there are no ingredients in the formula that can achieve those claims.”
This proves my point, but I should also note that they give this mascara a glowing review. It may deserve it in the aspects of length and appearance, but the formula is hardly water resistant. One tear and this stuff starts to run. With a PMS waterworks of tears, this stuff is all over your face and you look like a winning pageant contestant.
So is this mascara worth the hype? At 12 dollars maybe, but at 24 bucks just go to the drugstore and then hit up the movie theater.
Till next time…